No more slow pages: Magento optimization

Published on by grayson

Who are obsessed with site speed? Google and customers. Fast responding site equals higher ranking on search engine. Faster responding site equals happy customers. The creators of Magento put platform flexibility on top, but it comes at a price. Despite being the most used ecommerce platform, Magento is rather heavy. Magento optimization is a common term among Magento users. To increase website speed, there are several options to consider.

Website loading speed checking tools

There are several tools that are often used to check website speed with Web Page Test, Page Speed, Pingdom, Google Webmaster Tools, and GTmetrix as our personal favorites. These tools help you identify what is slowing your site down, together with an overview suggesting improvements. Perform the test regularly, don't let slow pages decrease your sales.

No more slow pages: Magento optimization

Image optimization

Images and cinemagarphs play a crucial role in increasing conversion rate. Every online store owner wants to put the best product pictures on his webpage without compromising site loading speed. According to a research, most consumers are willing to wait about 3 seconds for a page to load on their desktops. Logically, bigger size images take longer to load (adios, potential customers!).

Image optimization involves choosing the right type of file and/or using additional extension(s). There are three file types for images: GIF, PNG, and JPG.

No more slow pages: Magento optimization

JPG provides the best quality and can be compressed quite significantly. Meanwhile, compression is impossible for GIF. And PNG are often in much larger size than JPG.  A few KB might seem small, but if you optimize all of your images around your page, it does add up. A 50% to 60% decrease in quality JPG files still provides high quality results. Compression can also be done using Adobe Photoshop and various Magento extensions and plugins.

Lazy loading can be an alternative. Instead of letting everything load at once, make new images appear only when the customers scroll down.

Checking your hosting option

Magento is an open ecommerce platform requires dedicated hosting service. Even before your customer base becomes bigger, you already see a fall in site speed. Careful consideration should have been done in the first place, but sometimes sudden growth can be quite unexpected and uncontrollable. No matter big or small merchants, choosing a good and reliable hosting company is a challenge due to high hosting costs.

No more slow pages: Magento optimization

Do a thorough review of optimized dedicated server that can specifically handle Magento platform. There are several names to choose from based on your sizes. If you have limited budget, consider hosts like SiteGround, BlueHost, LiquidWeb, or GoDaddy. If the amount of traffic is decent, go for Peer1, RackSpace, or SingleHop.

It’s good to choose a host company based on the majority of your customers’ location. And remember to aim for reliability (host reputation) and flexibility (easy configuration) of the hosting solution.

Utilizing cache

A web cache is used for temporary storage of web documents to reduce bandwidth usage. Under this cache, a specific user’s behavior at the first page can be stored away for future usage. For example, if resources of the first visit is stored, when customer visit the page the second time, this cache is loaded instead of the server.

No more slow pages: Magento optimization

Magento Admin Panel comes with a built-in caching management system. Full page cache can be enabled by going to ‘System’ and then ‘Cache Management’. Select everything, choose ‘Enable’ and click ‘Submit’.

Removing unused (third party) modules and extensions

When you first start with your online store, you might become a little bit obsessive and try to install as many seemingly necessary modules and extensions as possible. As an open source ecommerce platform, Magento gives users the freedom to add any third party extensions to enhance functionality. Different CSS and Javascript files are loaded when using these modules and extensions, making your website slow down.

No more slow pages: Magento optimization

Issues arise when third party extensions were not created with Magento in mind. Unless you’re using Google Analytics’ and Facebook’ Javascript codes, conduct an in-depth investigation to determine which modules and extensions are not being fully utilized and can be omitted to avoid extra processing and queries.

Using flat catalog

Magento uses the EAV model to store both customer and product data. Another tweak can be made from Magento Admin Panel is enabling flat catalog. Usually websites with more than 1000 products use this feature.

Go to System –> Configuration –> Catalog –> Frontend. Enable both of the followings:

  • Use Flat Catalog Category
  • Use Flat Catalog Product

No more slow pages: Magento optimization

This way only one query is required to load the whole product because enabling flat catalog for Category and Product merges data into 1 table, thus increasing site speed.

Run the latest version of Magento

New versions of Magento are updated for performance boost, new features, and bug fixing. It’s obvious that these improvements bring speed enhancement to your Magento store if you are running an outdated version. Make sure to update your store to Magento 2 before carrying out any of the aforementioned tips.

No more slow pages: Magento optimization

Check your inbox in the Admin Panel regularly to check for news and upgrades.

To conclude

It’s all about consistent periodic testing and maintenance to keep your website at its maximum speed. Optimizing performance is not an easy task unless you have solid knowledge of website structure. Consider hiring Magento performance optimization professionals to find the best action plan for your business and see the significant difference in your website speed before and after service.

Do you want Magento Extensions which help to easy login via facebook, twitter,... and increase loyalty of customer. Please check: 

Magento 2 Social Login

Magento 2 Gift Card

Magento Facebook


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Comment on this post

Alex Morco 02/22/2018 16:38

Thanks for this worthy piece of content, I was having an issue with the cart but I moved my hosting to Cloudways and their support team fixed the issue. and Admin page, Cart is working very fast.