Everyone is talking about ecommerce. Starting an ecommerce business is just not a trend; it is a tool to take your successful local store hundred steps further. If you are still pondering, here are 4 reasons why you should build your own online business right now.
1. Ecommerce websites give customers information
Not everyone is comfortable with buying something without knowing if it is worth their hard-earned money. While the best source of product information in a regular bricks-and-mortar store comes from whatever is printed on the back of a package (and sometimes store’s employees), a website can give customers images, videos, brand descriptions, promotions, product details, reviews, and more. According to Adweek, 81% of shoppers conduct online research before making purchase decisions. Whether customers are buying online or in store, displaying relevant information plays a vital role in persuading them that your product is what they are looking for.
2. Location and time flexibility
As long as shipping and specific countries’ regulations are not a problem, ecommerce business makes tapping regional and international market possible. A website also runs 24/7, making opening hours and time zones irrelevant. It is good to know that sales increases even when you are asleep. Additionally, by having a store online, you help (prospective) customers avoid miscellaneous costs like gas, parking and commuting time.
3. Relatively lower costs and competitive pricing
Depends on the size of your business and how much you are willing to invest in your website, the costs to run an online business can be relatively lower than a physical store. Overhead expenses like rent, water, electricity, and repairs either become non-existent or minimized, and thus you are able to offer competitive prices. Should there be such a reduction, make sure to mention that in your product page in order to encourage customers to buy.
4. Ecommerce websites go hand in hand with social media
There is a good chance that you and your (prospective) customers are already frequent social media users. While your website is where products are stored, social media (Facebook, Twitter, Instagram, etc.) is where products are marketed. Only owning a physical store limits the ability to connect your product’s value with that of customers, but well-thought and engaging stories and images of your product on their news feed does. Plus, convenient use of the message/comment function equals real-time customer service. Determine the time that customers are most active online and which social media platforms drive the most sales to build and maintain your unique relationship with customers.